About Leigh Rudd, Diary of a Fashion Forecaster, Swinging Sixties

King’s Road in London

March 24, 2017, by Leigh Rudd

The King’s Road in Chelsea, London in 1968. Drawing by my Creative Director at IM International, David Wolfe.

It is a two-square-mile area in London that birthed the “Youth Quake” in England in the mid-60’s and a few years later spread like wildfire in New York (1969) and then middle-America.  California always had its own look, although even southern California was influenced to some extent.

David Wolfe and Leigh Rudd in the IM International office in London selecting photos from the European collections, 1970.

There is no way of minimizing the “swinging 60’s” because it took over the fashion and music worlds in its influence. Yes, the King’s Road meant gorgeous, long-legged girls in micro-mini skirts and high boots; Twiggy and Jean Shrimpton. But it was much more. It was all-encompassing in its impact on women’s attitudes about themselves. It influenced morality, creativity, sexuality, self-expression and courage. Fashion exploded in the 60’s from London. And it began in the area where I was living at the time… Chelsea, London.

Look to the salsa, hustle trend of Latina music. Note the asymmetrical hem which has started to increase in importance already. For evening… it can be more extreme. Drawing by Brittany Morganti.

This was what became known famously as the “Swinging 60’s” – the cultural firestorm that rocked the world.

To be continued…

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15 thoughts on “King’s Road in London

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