May 1, 2017, by Leigh Rudd
Leigh Rudd and David Wolfe go over what it means to be a fashion forecaster. Learn more about fashion forecasting and hear more great stories by following Leigh’s YouTube Channel.
Leigh mentioned the fake Press Passes that the IM Art Director made the Press Passes for Leigh and David which allowed them to get into any show in any country. Maybe it seems unfair or cheating but – as a company – we had to see the European Collections. Everyone asks “since you were predicting fashion ahead of the European Collections… why did you have to see the shows? It was important for us to get validation on our fashion trends. If we were predicting big taffeta plaids – and YSL showed those plaids – or a lead-up to those plaids – we knew we were on the right track. Remember before the European Collections we had already published our IM Trend Report which had been mailed to our clients. However, to see YSL more or less predict the same… gave us courage I guess you could say. In Episode 5 David and I chatted about shredded, worn, decorated jeans which we predicted in 1972, first mentioning the trend to clients in 1971, Our Trend and IM Report was called “Hard Times”. To be honest, we knew back in ‘71 that this was a huge trend. It was clear to us at that time – Omg 46-years-ago. But even IM did not know the extent to which this trend would impact our entire country, would become a symbol of the culture…. Crossing all generations from teens to seniors. Amazing! David said that when he went to Milan that season… Georgio Armani fell in love with the look of rough-shod jeans… and David ended up getting photographed by Vogue.